Our 5-Step Winning Pinterest Strategy: 3.7 Million Monthly Views in 6 Months


Want to know our secret to success as a new book blog? Find out our 5-step winning Pinterest strategy that got us to 3.7 million monthly viewers on Pinterest in just 6 months.

What if I told you that 81% of our blog traffic comes from Pinterest? That our monthly views on Pinterest went from 236,000 in August 2018 to 3.2 million monthly views today.

That our book blog went from 3,000 monthly page views to over 30,000 monthly page views in just 5 months. And just halfway through month 6, our page views are already at 30K views.

That’s the power of a winning Pinterest strategy!

Am I selling you anything? Not really. Maybe some day I’ll create a course or webinar to profit from my experience. But today, I really just want to share our winning Pinterest strategy in hopes I can inspire another blogger out there.

We aren’t going to give away all our secrets, but our winning Pinterest strategy is actually quite simple. It’s just 5 steps.

However, the devil’s in the details. We spent hours and days and weeks researching as much as we could to best implement these steps. It’s the execution that counts.

So I can’t promise you that you will snap your fingers and get 3 million monthly views on Pinterest. Or that your monthly views will translate to page views. But I can tell you that if you put in the hard work to truly implement these 5 steps and create your own winning Pinterest strategy, you, too, can have success on Pinterest.

This post contains affiliate links, meaning if you purchase anything, at no additional cost to you, we receive a small commission. For more information, read our Disclosures.

Winning Pinterest Strategy Step 1: Eye Catching Pinterest Images

Step 1: Have content and images optimized for Pinterest

Pinterest is a visual search engine. That means you better have eye-catching images.

You won’t do well on Pinterest without spending time on design. Start simple. Get a free account on Canva and use their Pinterest templates. Create vertical images with easy-to-read titles.

Then start to experiment. Combined different elements of the Canva templates into new and unique ways. Scroll through Pinterest and notice what catches your eye. Break down the details and try out similar elements in your pins.

Once you get a handle on creating Pinterest images, go ahead and make some templates of your own. We have about 40 different templates we use. With just a few changes of images, colors and titles, we can create new images in minutes.

Eye-catching images will only get you so far. You need to have the outstanding content to back it up.

If I click through on a link in Pinterest and the article turns out to be fluff? Not saving that image, or ever coming back to that website.

Nothing, I repeat, nothing can make up for the lack of valuable content.

Tip: Be sure to advertise things people are interested in! No winning Pinterest strategy will work if no one wants to read your blog posts.

Winning Pinterest Strategy Step 2: Pinterest board setup

Step 2: Set Up Your Pinterest Account Correctly

You’re probably rolling your eyes at me. This steps seems so basic.

And it is basic. It’s the fundamental element of any winning Pinterest strategy. Any one who has ever played sports knows that you can’t become an expert if you don’t have the fundamentals down pat.

Your winning Pinterest strategy needs a strong foundation. You need to understand the different types of Pinterest boards and how to organize them correctly. You need to enable rich pins and make board covers. Not to mention profile pic, profile description and board descriptions.

You’d be surprised how many Pinterest accounts I see that aren’t set up correctly. Remember, if it’s worth doing, it’s worth doing well.

Step 3: Join As Many Group Boards In Your Niche As You Can

Large All Bloggers Welcome! groups can get you impressions, but if you want a winning Pinterest strategy, you need to work with your niche.

But my niche is so small! Trust me, they are out there. It can take a lot of work, but it is possible. Look at other bloggers in your niche and see what boards they are in.

Request to join all the boards you can find in your niche. Some will be full of spam, so you’ll want to ditch those ones or skip them altogether. But for a winning Pinterest strategy you need to have a nice solid base of boards – yours and others – for you to pin into.

Our 5-Step Winning Pinterest Strategy for bloggers // Just 5 steps to skyrocket your blog views using Pinterest for bloggers. // blogging tips, blogging, Pinterest tips, book blogging

Step 4: Create a Promotion Schedule

Spreadsheet time! Get on Excel or Google Sheets or whatever equivalent you want and create a Pinterest schedule.

Every post I write gets promoted at specific intervals – when it’s new, when it’s 1 month old, etc. I’m not going into too much detail, because I don’t want you just to copy me. Spend some time thinking up your own promotion schedule.

I have a simple spreadsheet where I plug in my latest post, and it autofills that post into my overall schedule. Every week, I look up the date and see what pins are on up for promotion.

We don’t do a lot of seasonal posts, but for those of you who do, feel free to create a second seasonal schedule.

For your winning Pinterest strategy, create a schedule that fits your needs. Having a custom plan of attack will save you time. You won’t have to spend time every week wondering which posts to promote. Just look at the schedule and follow it.

Step 5: Pin a New Image to Each Applicable Board

How does my Pinterest account always seem fresh? Because I am never repeating images. Every time I promote a post, I use a brand new image.

For example, here are three different pins for the same post.

Tired of reading bestsellers that turn out to be duds? Here are 14 best selling books I read last year - 7 that are worth your time, and 7 that are not. books | book club | book recommendations | bestsellers | fiction | nonfiction

Image 1

Tired of reading bestsellers that turn out to be duds? Here are 14 best selling books I read last year - 7 that are worth your time, and 7 that are not. books | book club | book recommendations | bestsellers | fiction | nonfiction

Image 2

Which bestsellers are worth your time // Tired of reading bestsellers that turn out to be duds? Here are 14 best selling books I read last year - 7 that are worth your time, and 7 that are not. books | book club | book recommendations | bestsellers | fiction | nonfiction

Image 3

The first time I promoted my post, I saved Image 1 one time into each of my applicable boards, both personal and group. So, I didn’t save it to my blogging tips board since it has nothing to do with blogging. Usually a book list pin like this one will get saved into 34 different boards.

A few weeks later, it was time for another round of marketing. I created image 2 and saved it one more time into each of those same boards.

Weeks or months later, the cycle repeats, but now with image 3.

Yes, occasionally I will repin my image a second time if it’s doing well. But all in all, people are consistently seeing new material from us – even if it’s just the same material marketed differently.

Tailwind: The Must Have Pinterest Tool

I promise I’m not just trying to sell you Tailwind. You really can achieve success without it. But the price you’ll pay might be steep indeed.

Any business person will tell you that efficiency is key to success. You could pin all day long – or you could just use a scheduler. And Tailwind is the absolute best scheduler there is.

Want to know a secret? I get all these amazing Pinterest results – and I hardly spend anytime on it. Only 1 hour a week scheduling! And I couldn’t do it without Tailwind.

Not sure about Tailwind? Read all about the concerns I had before we joined and the reasons why I’m so glad I did. Is Tailwind Worth It? Lessons from 6 months of Tailwind

Have any more questions about Pinterest marketing for bloggers? Ask me below, and I’ll do my best to answer – either here or with another blogging tips post.

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  • Reply Eline January 18, 2019 at 2:47 pm

    This is a fantastic post! So immensely helpful! I was very unsure how many boards I could save my pins to. The only thing I had read was “at least 5 boards”. I was a bit worried that it could be considered spam if I saved to too many, so I usually stayed at about or below 10.
    Do you also use the Tailwind SmartLoop or only your personal spreadsheet?

    • Reply Rachael January 18, 2019 at 6:05 pm

      I do use SmartLoop, but you can only do so many without paying extra. I use it for my most popular pins, because I already know the image will go over well.

  • Reply Raina January 18, 2019 at 3:45 pm

    I have been waiting for these secrets! Thanks for opening my eyes to what I was missing in my pinterest game! I cannot wait to sit down and make my new plan of attack.

  • Reply EatSaveLive January 18, 2019 at 6:21 pm

    This is great advice thank you, off to share as well.

  • Reply Melissia Bruehl January 18, 2019 at 8:34 pm

    I would love to hear/learn more about your spreadsheet? I would love to implement something like that.

    • Reply Rachael January 18, 2019 at 10:12 pm

      Sure thing! I’ll send you a message!

  • Reply Sarah's Book Shelves January 18, 2019 at 10:06 pm

    Dang – those are some awesome numbers!! Pinterest is my #1 social media traffic source by far, but Google search outperforms it overall. I need to be better about promoting my content 1 month out, etc. I use Tailwind and love it and just set up a Smartloop on Tailwind for my best performing evergreen content. I think what’s holding me back is the time it takes to create all those different graphics. I have started re-posting seasonal content with new images and descriptions.

    • Reply Rachael January 18, 2019 at 10:11 pm

      It’s all about templates. They make creating graphics so much easier.

  • Reply Tina January 19, 2019 at 9:01 pm

    This is a great post. Thanks so much for your help. I am trying to improve my Pinterest game, and this really gave me some good tips. I never thought of scheduling as you talked about. Or changing up the graphics on new repins. I would love to hear more about how you schedule. Another post on that would be much appreciated! Thanks again. Love your blog.

    • Reply Rachael January 22, 2019 at 2:56 pm

      I’ll let you know if I post anything about scheduling!

  • Reply Melissa's fandom world January 23, 2019 at 4:52 am

    Wow, those stats are insaaaane! I really need to look into this a bit further soon. I haven’t used my Pinterest much lately but I still very much want my blog to grow – only been back to blogging since mid October ’18 – so this looks really interesting! Thanks for sharing!

  • Reply Kim @ Pages and Pekoe January 23, 2019 at 2:53 pm

    Pinterest is so key for my traffic! Great tips, especially Step 5. It’s something I’m not currently doing and I know I should get into the habit if I really want to start seeing some significant growth in numbers. Also, Tailwind is such a game changer! So worth the expense in the grand scheme of things!

  • Reply Gayathri January 31, 2019 at 12:34 am

    I am quite new to using Pinterest for book blogging. I will have to come back to this post to set up a better Pinterest schedule. I have a lot of your posts on my Book marks already.

  • Reply Ciska Venter March 2, 2019 at 10:58 am

    I was searching for an answer about Tailwind and found your post and blog. I have been using Pinterest for some time and have a good following but nothing is going to my website. So reading this was very helpful and it’s giving me some new ideas to try to turn it into web traffic. I never thought about a proper excel schedule and that is on my to-do list for today. Do you have a sample to share?

  • Reply Phyllis - Among the Reads March 3, 2019 at 2:32 pm

    I really appreciate this post. I’ve seen other articles on Pinterest but appreciate this coming from a book blogging perspective. Thank you for taking the time to write it and share.

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